I was watching a video where yet again they repeated that story about how stores didn't want to carry game consoles but the NES was marketed as a toy with ROB the robot and not a games console. I don't really believe that. People and retailers aren't that stupid.
No this isn't a game console! It's a toy. Yeah you can buy game cartridges for it just like the previous game consoles but it's a Control Deck for ROB not a console!
Maybe there is some truth to that story but idk. Also if ROB was only made to pass the NES off as a toy then why did they make a Famicom version too? Gaming was doing fine in Japan in 83-84 unlike the US.
That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
Moderators: szchinagoshop, Brian Kuh
Forum rules
- Calavera
- Posts: 1839
- Joined: Sat Mar 26, 2016 2:41 am
- pixel
- Posts: 5270
- Joined: Sun Mar 27, 2016 3:09 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
You give people too much credit.

The Gaming Historian's video on R.O.B. feels the most accurate for context.
Funnily enough, the Gaming Historian used an article from my hometown's newspaper. The photographer even taught my photojournalism class in college. But it does show that even in South Dakota, the video game crash did exist to some extent. But even amidst the whole thing, arcade vendors figured sales would pick up again.
- Calavera
- Posts: 1839
- Joined: Sat Mar 26, 2016 2:41 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
I'd like to hear about the video game crash of 1983 from someone who was around when it happened. I just get tired of people born in the 90s and heck even the 2000s nowadays repeating the same thing about how ET is the worst game ever and caused the video game crash.pixel wrote: Wed Feb 21, 2024 7:17 am But it does show that even in South Dakota, the video game crash did exist to some extent. But even amidst the whole thing, arcade vendors figured sales would pick up again.
I feel like if you were a kid who was into video games at that time you probably wouldn't have known or noticed any kind of videogame crash. I looked up some of the consoles of the time to see what games were released in 1984 because that is supposed to be the worst year. Tons of games were still released in 1983. In 1984 there were
7 games for the Atari 2600. While the small number of games could be blamed on the crash it could also be because the 2600 was looking pretty outdated by 1984. Only 26 games were released on the 2600 from 1985-1991.
16 games for the Atari 5200
And a whopping 66 games for the Colecovision
So while there a crash in the videogame market I'm not sure it affected the average consumer as much as people on Youtube would like you to believe. I only looked up consoles there were also tons of games coming out for computers at the time. There were probably 100s of games released for the Commodore 64 in 1984.
Was it really a videogame crash in 1983 or was it more of a crash of Atari? The way people like to tell it is like in 1983-1984 videogames were basically dead and forgotten yet there were plenty of games coming out and plenty of people buying them. They say retailers stopped carrying video games but how true is that? I wasn't around so I can't say for sure but I'd guess there were still plenty of stores selling video games. I'm gonna take a guess and say K-Mart,Toys R US and Sears never stopped carrying video games.
I'd like to hear about the crash of 1983 from a group of 20 people or so who were really into gaming during the early to late 80s. Like I said I'm not denying that was a crash of sorts I just think it has gotten blown out of proportion over the years. People act like if it wasn't for Nintendo that video games may have died out completely and I don't believe that. If the NES had never existed then the Sega Master System would have probably been as popular as the NES was. The Genesis would have most likely still came out but may have come out a few years later and been more powerful if the Master System was still selling well in 1989. My opinion is if the NES hadn't come out and dominated the market something else would have.
If the NES hadn't come out things would have went differently but overall I think would be more or less the same. If the NES or Master System had never been released then the TurboGrafx 16 would have probably been the number one console, who knows?

- pixel
- Posts: 5270
- Joined: Sun Mar 27, 2016 3:09 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
The video game crash was the crash of Atari. That's how large of a market share Atari had in the United States. There were other systems, but they paled in comparison to the 2600's success. My family had an Intellivision in the day and they'd describe it as a rarity.
The crash is a market correction to match the 2600's poor hardware capabilities, and the stagnation caused from Atari's dominance and lack of business acumen. The U.S. home market did slow down for those few years, but the arcades survived.
The NES did have a key feature over the Master System: Custom cartridge chips. The Master System annihilated the NES on stock system performance. Just look at the original NES lineup compared to the SMS, Sega out powered Nintendo out of the gate.
But those NES mapper chips allowed developers to squeeze every drop out of the system. I might be biased, but later NES titles with an MMC chip outshined any SMS title.
I also think Super Mario Bros. made the biggest difference. It was one of those games that any average person wanted to play. I don't know if the Master System had anything that equals SMB's accessibility.
The crash is a market correction to match the 2600's poor hardware capabilities, and the stagnation caused from Atari's dominance and lack of business acumen. The U.S. home market did slow down for those few years, but the arcades survived.
The NES did have a key feature over the Master System: Custom cartridge chips. The Master System annihilated the NES on stock system performance. Just look at the original NES lineup compared to the SMS, Sega out powered Nintendo out of the gate.
But those NES mapper chips allowed developers to squeeze every drop out of the system. I might be biased, but later NES titles with an MMC chip outshined any SMS title.
I also think Super Mario Bros. made the biggest difference. It was one of those games that any average person wanted to play. I don't know if the Master System had anything that equals SMB's accessibility.
- pixel
- Posts: 5270
- Joined: Sun Mar 27, 2016 3:09 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
Your question about asking people who were there made me search YouTube. I found this awesome video of someone watching his family's Christmas videos:
It made me think: People were still buying Atari games, but it just wasn't the popular craze anymore. It reminds me of the Wii. There was such a sharp drop off in popularity. There was a Wii in every house back in 2008. But by the Wii U, the bubble burst. People still played video games, just not ones like the Wii anymore.
It made me think: People were still buying Atari games, but it just wasn't the popular craze anymore. It reminds me of the Wii. There was such a sharp drop off in popularity. There was a Wii in every house back in 2008. But by the Wii U, the bubble burst. People still played video games, just not ones like the Wii anymore.
- pixel
- Posts: 5270
- Joined: Sun Mar 27, 2016 3:09 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
I was going through my stuff last night and found my grandparent's old copy of the Sears Spring Catalog 1986. I flipped through it and thought of this thread because there were no video games (that I could find). But I thought, maybe Sears didn't put that kind of stuff in the spring catalog? I pulled up the 1986 Christmas catalog and I found the NES in all its glory in the toys section next to a kickass Rambo playset: https://archive.org/details/1986-sears- ... 5/mode/2up
The ad copy is fascinating because Super Mario Bros was already a pack-in title but the Zapper and ROB got all of the spotlight.
Next I thought, did they have any video games in the previous year's Christmas catalog? I didn't find anything myself: https://archive.org/details/1985-sears- ... 4/mode/1up
I love looking through these old catalogs and newspaper clips to read/see how things were just before my time.
The ad copy is fascinating because Super Mario Bros was already a pack-in title but the Zapper and ROB got all of the spotlight.
Next I thought, did they have any video games in the previous year's Christmas catalog? I didn't find anything myself: https://archive.org/details/1985-sears- ... 4/mode/1up
I love looking through these old catalogs and newspaper clips to read/see how things were just before my time.
- Calavera
- Posts: 1839
- Joined: Sat Mar 26, 2016 2:41 am
Re: That whole thing about the NES being marketed as a toy and not a console...I don't buy it.
I have an old Sears Spring/Summer catalog from 1993 and the videogame section is only 4 pages. Video games were hotter than ever in 1993, you'd think they'd have more than just 4 pages. But like you said maybe they put more in the Christmas catalog. Still that thing is around 1500 pages, you'd think they could have had a few more pages about gaming. I got it out and took a couple pictures of the gaming section.pixel wrote: Fri Mar 07, 2025 7:36 am I was going through my stuff last night and found my grandparent's old copy of the Sears Spring Catalog 1986. I flipped through it and thought of this thread because there were no video games (that I could find). But I thought, maybe Sears didn't put that kind of stuff in the spring catalog? I pulled up the 1986 Christmas catalog and I found the NES in all its glory in the toys section next to a kickass Rambo playset: https://archive.org/details/1986-sears- ... 5/mode/2up


Game prices were INSANE back then! The price for the consoles themselves weren't too bad but the prices for games are crazy. $47.99 for Monopoly on the SNES?! The SNES console with 2 controllers was $100. Just Monopoly costs half as much as the entire system! How about Bulls VS Blazers, Desert Strike and Prince of Persia for the SNES? $59.99!!! According to the inflation calculator that is around $135 in today's money. Marvel's Spider-man 2 is currently $59.99 on Steam. The same price as Bulls VS Blazers in 1993 for a huge open world game. If we use the inflation calculator again $60 in 2025 is around $30 in 1993. I know it cost money to manufacture cartridges but still, we were getting ripped off back then. Think how much work goes into making a game like Spider-Man 2 compared to Bulls VS Blazers. Think how many people it takes to make Spider-man 2 vs how many people it took to make freaking Bulls vs Blazers!
Then on Game Boy you've got a good game like Kirby's Dream Land selling for $19.99 yet Vegas Dreams with Blackjack is selling for $49.99! It is amazing that people could even afford video games back then with those kinds of prices. Minimum wage in 1993 was $4.25, so it would take about 12 hours of work to be able to afford Vegas Dreams for Gameboy. The Gameboy itself with headphones and Tetris was $79.99 so I don't know how they got away with selling crap like Vega Dreams for $49.99!
Off topic but I had to post this amazing home theater setup from the same catalog. "thumbsup

The only problem is you'd think the kind of person who would spend so much money for the big setup would want a bigger TV!
