It was a waste of potential of the material.
They should put coffee in an enamel mug, that seems like the best vessel for any sort of hot liquid..
I would have used the material this cup was made out of to make compostable, sustainable and edible coasters.
We'd call them "Some sort of delicious biscuit. IT'S A COASTER!"
Is it? are there any more?
I'd ask Dylan Moran and Bill Bailey if we could use their likeness on the marketing.
An actual good use of the material. Just imagine some sort of delicious biscuit coasters in every pub around the world instead of all the wasted paper!
At least when drenched in various alcohols, they'd have flavour.
So I got one of those edible coffee cups...
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