Disney has finally released its plans to expand their streaming platform Disney+ to include more mature content with the arrival of a whole new section aimed at adults dubbed ‘Star’.
As announced during today’s investor day presentation, the section is initially hidden – once logged in you have to head to the options menu and opt-in to the tile and set a password to ensure younger viewers can avoid watching such programming accidentally.
Once accessible, the section will be the sixth brand tile in the app and fully integrated. It will be used to handle much of the key 20th Century Fox library and other non family-focused fare from “Logan” to “Kingsman” to “Atlanta”.
This section goes online on February 23rd 2021 and will be available to international audiences only (U.S. subscribers have Hulu). At the same time the Disney+ price will go up by two pounds in the UK and two Euros in Europe along with similar adjustments in other markets.
One difference from Hulu is that it will not include aggregated third-party content and will instead focus on shows that Disney owns. So for example the Hulu shows that air in Australia on Stan won’t be available on the Australian ‘Star’ tile.
In addition, Star+ will launch in June 2021 as a separate streaming platform in Latin America offering general entertainment TV shows, movies, local originals and live sports.
Source: Dark Horizons
